Thursday, February 10, 2011

events affect the future still

Retail sales enterprise should change crisis as an opportunity

Chongqing city council secretary general LiuMingSheng said, with numerous retail enterprises should attach great importance to the incident, cannot mismanagement "as an excuse. From the media coverage of the situation, some supermarkets behavior has "fraud" nature, ought to according to the consumer protection law and other laws and regulations for consumer's double compensation. Relevant enterprises shall see, such illegal business behavior seriously violated the legitimate rights and interests of consumers, causing consumer confidence crisis of large supermarket, we hope that relevant supermarket can't focus only on administrative department of administrative punishment, only the incident as a general "pr" to handle, realize that consumers not satisfied to enterprise can cause fatal blow, thus pay serious attention. Bravely to admit a mistake, I sincerely apologize to consumers, to consumer complaint case, from consumer Angle establish humanism measures to solve properly treated, and regain the consumer's trust.

"Carrefour, wal-mart suspected fraudulent pricing events, exposure is actually in Chinese retail industry more common existence of an evil." Shanghai current economics research institute singh says to the reporter, hope the entire retailing can take this incident as a loud alarm bells, original radically, thoroughly contain such dishonest business behavior. "And for government departments for, perfecting laws and regulations, intensify punishment, and meanwhile truly the supervision and inspection on feet, fittest."

Some large supermarket chain enterprise controller when accepting a reporter to interview, the price of "door" feeling anxieties. Because from the national development and reform commission and related areas commodity price departments of disclosure some suspected price fraud see, many problem really direct impact supermarket business "moral bottom line", for the industry constitute the potential crisis. They think that the "price tag door" event, in China's retail corporation spirit.priority in history is a symbolic event. Only for some issues on deep thinking, regulate and adjusting industry behavior, it will be possible to "turn crisis as an opportunity".

Concerned expert points out, supermarket chain enterprise shall handle the development and promote the management of the relationship. At the moment, some supermarket group management mode is happening big changes, on one hand, the market scale is getting bigger and bigger, On the other hand, in the supermarket from scattered to the centralized management mode transformation. During this period, the enterprise should especially attention from the height of their social responsibility, positive perfect internal control measures 4lrban, strengthening the training of personnel, reinstall the combing business process, not because of its error, to the industry and even the entire business credit system brings negative effect.

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